We are Fabian Roobeek and Ernst Visscher, founders of Limo de Janeiro B.V., the company behind TapFruit. Having worked long hours every day as consultants for a large professional services company, we were tired of endless cups of coffee and tea in the office – but also disliked the soda we sometimes consumed for that sugar rush. All of this, we found, was quite ineffective: to the outside world we pride ourselves of our fantastic tap water, but we are amazed by how many people don’t use their own water bottle to keep drinking that liquid golden stuff!
Living in Northwestern Europe, where access to fantastic drinking water is essentially a great luxury, we started feeling upset that bottled water is considered so normal. And with such a focus on healthy lifestyles, we were amazed at how much soda people consumed in the office and on the go. Even though they were careful with the rest of their diets, they seemed to neglect the amount of sugar and calories in their drinks. We wanted to help, help reduce the plastic waste, help people enjoy and be proud of drinking their tap water, and make having less sugar easier. For that, since 2013 we have been developing our very first product – TapFruit.
Now that we had a choice in making our own food product, we decided we would not compromise on quality and that we did not want any weird stuff in our product. When we get children, we want to feel comfortable and happy when they drink TapFruit – because we know they are having a good and superhealthy product. We have worked with the best expert in making a product from pure fruit puree that is stable to store in its stickpack for a couple of months without being from concentrate and without having added tons and tons of sugar.
In fact, TapFruit is a product that is 99.7% pure fruit. The 0.3% natural flavouring is, as it says, natural, and we decided to add it because upon pasteurizing the fresh puree it gives just that extra tingle. That said, in one stickpack, the puree consists of the puree of around 5 raspberries and a piece of pear and a drop or two of the aroma. And that’s it. No weird stuff. No sugar. No other sweeteners. The fruit comes from a Dutch farmer we know by name: Marinus van der Bunt, B&B Fruits.
Overall, this is our thesis: We believe in business for good. We believe in tap water. We believe in unsweetened. We believe in real fruit. And we are certain that upon trying, so will you!
If you do, you will make a great contribution in reducing waste from plastic bottles and reducing CO2 for the transportation of otherwise bottled water and sodas. Every time you refill your water bottle with tap water, you save a plastic bottle. We are there for when you feel like giving that water a refreshing taste every now and then, so you can make a positive impact even more often.
Our crowdfunding campaign
Currently, we are running a crowdfunding campaign on OnePlanetCrowd. We have decided to use this platform because Fabian was actually involved in kickstarting it years ago! Helping us crowdfund our first batch of TapFruit will help us achieve the following big goals:
- Design and manufacturing of a sustainable packaging for in the office, to help companies reduce their waste from plastic bottles
- Develop new flavours based on locally sourced fruits
- Develop an as sustainable as possible stickpack foil
- Based on these product developments, get certified for our sustainability efforts
- Become a B-Corp, showing we are a business for good aiming for social and environmental profit at par with aiming for financial profit
- Start with some launching customers who are willing to shoot a video on how drinking tap water helps their employees live more healthy and sustainable
- Scale up towards a first financing round
- Over time start sponsoring access-to-water projects in areas of need
- Realize the first 1 million stickpacks (cumulative) before the end of 2018
Important especially for non-Dutch and non-German TapFruit fans! If you want to help our campaign further but need to pay with credit card, please make a PayPal transfer to info[at]tapfruit.nl (our regulated Dutch company account) and send us an email with exactly the order you would have placed and make sure to provide your full contact details in there (and those of your friends we should ship it to, should you have picked that option!). We will then make that order on OnePlanet via our bank account and will send you the contract as generated that we will deliver you our first ever product!